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It's been kinda busy lately and now it's time to follow up my previous post. (Being busy is good thing, makes me think and think and think about my next post~~). Today's target: min 3 articles posted. Heeheehee~ ;-)
After reading and getting a hint what is a niche definition before, we need to take action. Yes, niche-ing is good, it takes lots of our unnecessary workload out and left us to finish a more simpler and manageable tasks. But how to choose and spot a niche? More importantly, a profitable one?
First, we talk about niche spotting. Based on my previous study, the easiest way to spot a niche is by 'opening our eyes wide and listening with both ears'. Quite ironic, but that is the simplest way ever in spotting a niche, honestly! :-)
Open our eyes wide: Spot any TV/newspaper/banner/brochure/internet/whatever ads near you.
Listen with both ears: Spot any needs/demands/requests/wants/claims/problems/whatever you heard around your community.
Why are you doing this? It is primarily because a niche is a distinct market of demand for a products or a services. By taking note of what people wants and needs, we will be able to notice what way can we serve (sells to) them. Logic? ;-)
image credits to: Ryan Somma.
The eye reasoning: Usually, ads in TV or newspaper is the ads from companies which have been making real money with their existing products or services. They know that their ads do caters a big portion of the market. Our initial job actually has been simplified by them - which is looking for buyers for our products/services (while at the same time confirming there is a demand for it). So, what we need to do now is to narrow down their ads to find a smaller and special market, and that is our niche.
The ear reasoning: This one is pretty tricky, but it is very direct. We heard straightaway what our prospect wants. They usually will asks for solution, or need help in solving their problems, for example how to repair their home appliances, or how to care their plants, etc. Sometimes we can heard current trends from them, what is the newest fashion, best homemade recipes, etc and this type of verbal information is definitely the niche we need to grab.
So, that is my two simplest way to spot a niche market. Start watching and listen to your surroundings, and then grab your niche one by one~~ ;-)
IM-AIOExplained: "Happy niche-spotting~~" :-D
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